Universities do, and will, need to differentiate themselves. We can’t have all universities doing everything at a standard of excellence. You do tend to say at the Council level ‘What are we good at? What are we going to be the destination for in this particular region?’ You might therefore pick one field, say cyber security or agriculture, and then you’ve got to be the best. How do you measure the best? The best is measured in several ways. You measure it on your international research standing, and that really says you’re right up there with what’s happening in the best of the world. But then, ultimately, the market tells you. If you’re not delivering what people want, and you’re not seen to be the best for this particular destination, they won’t come. The networks of the students are quite profound. They know who’s good, they know who the good teachers are, and they know where to go to learn something. It doesn’t really matter now how the individual measurements go. The fundamental indicator is the market.